Increasing your tanning salon customers depend a lot on retaining old customers as well as attracting new ones. You’ll have to set your establishment in a way that it is different from your competition.

Since there are many tanning salons in many regions, the competition is tough, thus you have to offer something unique to benefit your customers and give them a reason to come back to you. So you not only want to reach new customers, but you need to do your best to keep your current customers happy.

Here are some tips to help you achieve that.

Always Clean Your Equipment

• You have to make sure that your equipment is neat and clean every time a customer comes to use it. The tanning beds within the establishment should be well-maintained and looked after by professionals to ensure that they are working properly.

Try your best to keep the waiting area free of clutter so that people can relax while they wait. Remember, unclean and unhygienic equipment is a recipe for disaster that will turn away your customers as soon as they enter your establishment.

Give Your Customers Something Extra

• To beat your competition, you will have to give something extra to your customers. For instance, why not offer a cold beverage to your customers while they wait for their turn? Give them treats such as cookies or cupcakes to lighten their mood while they wait and they will speak wonders of your salon and its service.

Keep Various Tanning Lotions Stocked

• Every customer has a different taste when it comes to tanning lotions so it is very important to stock many different lotions in your salon. At Tanning Lotion Warehouse, we have excellent wholesale tanning lotion offers that can benefit your salon.

Buy lotions in bulk from us and save tons of money. We stock the best tanning products from inside America and from the world beyond. Your customers will be impressed with the choices we have. Indulge them with the best lotions in the country.

Increase your Services

• The best way to attract more clients to your business is to add new services. Why not introduce manicures and pedicures at your salon? The customers will love this because they are getting a bunch of essential services in a single place rather than going to different salons for different services.

Train Your Staff

• Your staff should be properly trained to handle the work and the clients. Since your staff will be dealing with customers every time they come in, they need to be courteous and well-educated about the services you offer.

Also instruct your team to learn as much as they can about tanning products because when a customer comes in, they are usually clueless about the different lotions. If your staff can help them find the perfect lotion and get them the best tan results, they will keep coming back to your salon and will also send new people to your business.

With these tips, we hope that your salon will flourish and beat its competition. Just make sure to keep changing your strategy to attract new customers because your competition will never stop at stealing your customers from you by introducing new and interesting things.